Findings from that study show that mobile coupon usage increased percent over the last six months, with 94 percent of metro areas reporting a jump.
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Shoppers under 34 made up 70 percent of mobile coupon usage, the Cellfire study said. But redemption by consumers age 34 and up tripled in the last six months, representing 30 percent of mobile coupon users. Even a haircutting salon chain such as Supercuts sees the virtue of using mobile coupons. A New England area franchisee will next month wrap up a three-month test of mobile coupons to attract business for hair care services see story.
Cellfire handles mobile coupons for Supercuts as well as Hardee's and Taco Bueno. Subway's technology partner, Modiv Media, specializes in retail and grocery. The company claims that its Modiv Mobile service has helped retailers generate a 50 percent coupon redemption rate on certain promotional campaigns and personalized offers. Customer trip frequency has also increased to retail stores with mobile coupons based on opted-in membership to a database, Modiv Media said.
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In Subway's case, the target demographic is consumers ages -- also the heaviest text-message users. That's where our youth are.
Subway Mobile Coupon Offers: Sandwich & Drink For $2
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With the rise in the number of accidents on the road, hospital administration had earlier asked for connectivity between the two premises several times. Moreover, the crossing between two buildings also has heavy traffic congestion.
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